enjoy everything.

thedailywhat:

Lights Out: As part of a campaign to raise Alzheimer’s awareness, the Israeli Alzheimer Association (EMDA) attempted to convey the feeling of confusion and disorientation Alzheimer’s patients experience on a daily basis by showing thousands of moviegoers at the country’s largest cinema complex a different film than the one they expected to see.

[thanks simon!]

Reblogged 2 months ago from thedailywhat
799 notes
Tagged: Lights Out, .
Source: thedailywhat
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  6. lesbiansandlegislation reblogged this from hopeydopey526 and added:
    This is so powerful.
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  21. maxiebob reblogged this from thedailywhat and added:
    my grandmother has alzheimer’s...whole family. this is
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  24. fuckyeahcuteoldpeople reblogged this from mustachenthusiast and added:
    This is really important for you all to watch!